When LeBron James was dealing with frustrating muscle injuries and couldn’t find the right supplements to help pull him though, he and his trainer went out and started Ladder, a sports nutrition company designed to deliver professional results. We were brought on to help tell the story in animation: from LeBron’s struggles on the court to overcoming and playing at his best.
Client: Ladder
Agency: Where It’s Greater
Producer: Gail von Dedenroth