Filmmaker/designer Winston Hacking brought Drew on board to create the type for his new animated lyric video for Run the Jewels’ “JU$T.” The song—a collaboration between the band and Pharrell Williams and Zack de la Rocha—points a (middle) finger at the racist past that lurks beneath the idea of the American Dream. In the video, Hacking collaged together images of the present and the past to drive home the song’s message. And for his type treatment, Drew clipped headlines from old newspaper archives, using stop motion animation to bring the lyrics to the forefront.
Artist: Run The Jewels
Song: JU$T
Director: Winston Hacking
Co-Designer: Andrew Zukerman
Type animation: Drew Tyndell